ACAMS is the largest international membership organization dedicated to empowering individuals and partnering with organizations to mitigate risk and prevent financial crimes by developing expertise and connecting them with a global, like-minded community. ACAMS wanted to propel their brand identity into the future and to reflect the ever-changing landscape of financial crime prevention. They also wanted their new identity to reflect their global community and create a house of brands system for their various services, products, and subbrands.

We transformed ACAMS from a fragmented set of touchpoints and subbrands into a connected experience system—aligning brand, services, and messaging around clarity and leadership. The result is a more human, modern expression of the brand that better reflects its role as a global leader, while giving teams the tools to move faster and stay consistent. the result positions ACAMS as a community of guardians of the financial system, and a trusted voice in the industry globally.