As the Creative Director for the 10th anniversary conference for Canada’s largest TEDx event, I led and managed a team of designers to bring the TEDxToronto conference to life. This included the creative for logo and identity design for the theme, all social channel graphics, website graphics, PR and advertising, the program booklet, all miscellaneous print collateral, and merch for conference day, as well as the design of the space itself.

Identity is unique to each individual. It is inherited, created, and searched for. It can develop over a lifetime and be passed on to many generations. People fiercely defend them, but they are also very delicate. Today, our identities have never been easier to share and celebrate with the world, but our identities have also never been in more danger of being taken and scrutinized.

In the 10th anniversary of TEDxToronto, we are reflecting on and exploring what defines us all. How do we discover, create, and protect the thing that makes us who we are? Because in order to understand our place in the world, we must first understand ourselves.

The logo for Identity is based around an X. This choice was made to not only symbolize TEDx, but to represent Toronto’s 10th year, as X is the Roman numeral for 10.